Brief

THE BRIEF

Preliminary exercise:

Continuity task involving filming and editing a character opening a door, crossing a room and sitting down in a chair opposite another character, with whom she/he then exchanges a couple of lines of dialogue. This task should demonstrate match on action, shot/reverse shot and the 180-degree rule.

Main task:

The titles and opening of a new fiction film, to last a maximum of two minutes. All video and audio material must be original, produced by the candidate(s), with the exception of music or audio effects from a copyright-free source.

BASIC MARKS BREAKDOWN:

RESEARCH & PLANNING 20%

PRODUCTION                                  60%

EVALUATION                                 20%

MARKSCHEME

All three aspects are assessed as one of:

Mark out of:    60        20

MINIMAL      0-23     0-7

BASIC                        24-35   8-11

PROFICIENT 36-47   12-15

EXCELLENT 48-60   16-20

To hit ‘excellent’(16-20 marks) for RESEARCH AND PLANNING requires the following:

•Planning and research evidence will be complete and detailed;

•There is excellent research into similar products and a potential target audience;

•There is excellent organisation of actors, locations, costumes or props;

•There is excellent work on shotlists, layouts, drafting, scripting or storyboarding;

•There is an excellent level of care in the presentation of the research and planning;

•Time management is excellent.

To hit ‘excellent’(48-60 marks) for PRODUCTION requires meeting the following:

There is evidence of excellence in the creative use of most of the following technical skills:

•material appropriate for the target audience and task;

•using titles appropriately according to institutional conventions;

•using sound with images and editing appropriately for the task set;

•shooting material appropriate to the task set;, including controlled use of the camera, attention to framing, variety of shot distance and close attention to mise-en-scène;

•using editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions and other effects.

To hit ‘excellent’(16-20 marks) for EVALUATION requires meeting the following:

•Excellent skill in the use of appropriate digital technology or ICT in the evaluation.

•Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.

•Excellent ability to refer to the choices made and outcomes.

•Excellent understanding of their development from preliminary to full task.

•Excellent ability to communicate.